Social media networks have transferred the method of our communication. When you think of social media, sites like Facebook and Twitter instantly come to mind.
Seeing such a wide target base, businesses are realizing the power of WhatsApp marketing in Jordan and they are looking for professionals who can design and execute result-driven WhatsApp Marketing Campaign Strategies.
WhatsApp is quickly becoming a powerful tool for businesses in Jordan to reach their customers to grow expand and multiply their business. It offers a huge opportunity for marketers, with instant customer service and highly targeted marketing.
WhatsApp is a free mobile app that uses your phone’s internet connection to let you chat with other WhatsApp users, without SMS text message charges. The app also lets you share files and images, and supports free voice and video calls.
Its support for a wide range of phones has made it especially popular in areas with high SMS charges.
In our fast-paced Digital World, Marketing is directly proportional to the adoption of new technology by the masses. WhatsApp marketing is one great example.
WhatsApp marketing is a modern way of marketing, where digital marketers make use of the different functions given by WhatsApp to reach potential clients.
WhatsApp marketing has proved to be an outstanding tool to increase your sales. If you are intending to launch a new product or need maximum consumers to be informed with your services, WhatsApp marketing is an ingenious method to get that done.
The number one reason to use WhatsApp marketing is that many of your customers are most probably already using the app.
There are numerous other reasons why we recommend implementing WhatsApp as part of your marketing tools. The numbers below speak for themselves!
That kind of market penetration cannot be ignored. However, how can you effectively use WhatsApp marketing in Jordan?
There are numerous ways to take advantage of this app to promote your business and increase your conversions. This is demonstrated by top companies around the world, who clearly see the potential of this tool to the growth of their business through the following methods:
1. Perform Real Time Customer Service
Whether through chat, voice calls or video calls, WhatsApp offers you the opportunity to assist your customers and resolve their doubts in real time.
Through this strategy, you not only manage to improve the quality of your service but also to be loyal to your audience through a direct and personalized conduct.
2. Consumer Research & Feedback
WhatsApp enables you to create groups of up to 256 members. Therefore, an ideal space is opened to survey specific audiences and obtain first-hand information for your market studies and to know the public’s opinion about the launch of new products for instance.
Alongside this, WhatsApp groups are extremely useful for organizing events and sharing information with clients with specific profiles (e.g. with specific needs or interests).
3. Establishing or Positioning your Brand
Personalized communication with your clients will most definitely be beneficial to your brand image. Consumers prefer a more human touch when it comes to marketing campaigns.
By using WhatsApp to personally connect with your customers; your business is more likely to drive engagement, customer satisfaction, and thus creating loyalty to your brand.
4. Sharing Promotional Codes & Deals
This is one of the important uses of WhatsApp marketing. You can create special promotional codes your customers can share to redeem at your business.
Using the instant photo and location feature, status can let everyone in your group know about the promotions you are running to drive in traffic and create buzz.
5. Collaborate with Businesses & Partner with Influencers
By collaborating with nearby businesses and influencers through WhatsApp, your business can easily increase the number of groups to which it belongs.
This supports in generating a wider range of opportunities to reach more potential customers while also utilizing the popularity of influencers to create a stronger brand image.
Preparation: Invite customers to interact
Before getting started, companies in Jordan should develop a strategy for how they want to use WhatsApp to market their products or services.
What really counts in WhatsApp marketing is the relevance and feel for the correct tone. WhatsApp marketing should offer customers consistent value to draw them in and encourage interaction.
Before starting the WhatsApp marketing campaign, companies first need to get users to sign up for their service or newsletter. Some incentives could include:
Broadcasting with WhatsApp web
Longer messages can be sent more easily using the WhatsApp web service on PC. WhatsApp Web runs on all popular browsers such as Safari, Firefox, and Chrome.
Users can read and write messages from all sorts of devices. However, recipients can only be added or removed from broadcast lists using the smartphone app. The number of participants reaches up to 256.
Creativity is a key element
Creating added value and attracting attention are key when it comes to WhatsApp marketing in Jordan.
Use a systematic method to determine what will be successful for your business on WhatsApp. At the beginning of a WhatsApp marketing campaign, the following factors should be tested:
If set up appropriately, subscribers to newsletters will receive messages better and will also be more concerned with its content. The combination of image or video and text also draws more attention.
Enrich your texts and take advantage of multimedia
To attract and keep the attention of your audience, it is essential that you use all the resources WhatsApp provides for your marketing campaign.
It is also very useful to enrich your messages with videos, GIFs, photographs, and links.
Keep the quality of your messages to preserve the interest of your audience
Keep in mind that your customers have entrusted you with their telephone numbers, so it is essential that you provide quality and respect in your communications. Your messages should be:
Besides, it is very advisable to send a single message with many paragraphs, instead of sending several separate sentences. So keep it short!
Use all the WhatsApp functions to the maximum
To create a successful WhatsApp marketing campaign in Jordan, you need to take full advantage of all the features that the app offers. For example:
Create an engaging brand persona
The fundamental approach to the practice of WhatsApp marketing in Jordan is to customize and build an attractive brand persona. As you are planning to utilize WhatsApp as a tool to reach out to your clients, they should be ready to identify your brand immediately.
Therefore, you need to create an engaging brand persona that describes your brand with its WhatsApp number. People do not prefer to chat with undetermined company names.
Capitalize on the Cross-Platform advantage
When an app is cross-platform, it reaches social networks (and people) that are not currently in your social media wheelhouse. What makes this an advantage is the traffic analytics that give you insight into which networks are popular within your target audience.
WhatsApp traffic analytics are abundantly available from many third-party sources. This offers data that can help you modify your social media strategy and adjust your priorities as you look for the ideal target audience.
Build user loyalty
The group lists in WhatsApp have exhibited more brand loyalty than other social media groups.
Similarly, brand personas seem to have developed a good rapport with their followers. This is reinforced with a variety of WhatsApp marketing tools, like push notifications, group chats, and broadcast lists.
WhatsApp has already begun a pilot program that would emphasize a green badge next to a business contact, indicating that the business was verified by the messaging service.
Recently, the company stated that it is going to introduce business-friendly features soon.
In the near future, businesses will explore more ways to interact with each other utilizing WhatsApp, such as by transaction, order, shipping notifications, appointment information, product updates, and marketing.
It is expected that within a year WhatsApp will take a strong place in the online market. The unique characteristics of WhatsApp will definitely make big changes in online business.
So briefly, WhatsApp is a great communication tool that has the potential to profit any business. WhatsApp is an ideal tool to reach your audience, promote your brand and/or products, and communicate with the public in real time.
In addition to the numerous advantages in local WhatsApp marketing campaigns, it works especially well for businesses that have a global customer base or want to reach global markets.