The ever-changing digital landscape has made target audiences more accessible than ever before.
However, the multitude of platforms and mediums can be overwhelming for even the perceptive marketing minds.
Are you looking to expand your marketing reach?
Are you trying to connect with more consumers without over budgeting?
SMS advertising is a form of mobile marketing that lets your business appeal to users on mobile devices. It’s a way to text your prospects, customers and VIPs. An SMS marketing campaign is a proven and effective tool that lets you share bulk SMS messages to a group of users.
In short, SMS advertising is sending promotional campaigns or transactional bulk SMS messages for marketing purposes. These messages are mostly meant to communicate time-sensitive offers, updates, and alerts.
As people become more attached to their phones, text messages become the most direct line of contact. This has made text message advertising, or SMS advertising, one of the most productive forms of communicating with customers when done correctly.
The goal of SMS advertising is not only to make sales. It’s also to build your brand and increase customer retention!
Businesses are turning to this form of marketing because it’s a fast, efficient, and cheap way to access their target audience. There’s a good chance that your SMS messages will reach your subscribers. Think about how fast you check your phone after you hear that “ding” come in for a text message.
SMS advertising is a world of its own, and we created these pages to give you every piece of information you may need on the topic of bulk messaging systems. This will not only help you make the best decision for your business needs, but also supports you in the details of that decision!
Short for “Short Message Service”. SMS is the global protocol for sending and receiving text messages. An “SMS message” is just another way of saying a “text.”
A word or phrase a user texts in order to interact with a text advertising campaign. Most of the time, the keyword is used to join a campaign.
A five or 6-digit phone number that a user sends messages to in order to join or interact with an SMS marketing campaign.
A short sentence telling potential customers the right keyword and short code combination required in order to subscribe to an SMS marketing campaign.
A feature that allows you to send automated SMS’s based on set periods of time from when a user joined your list.
Short for “Multimedia Messaging Service”. MMS advertising is similar to SMS advertising, but MMS messages have a longer character limit, and you can enhance them with photos, gifs, audio files, and video files as well.
A web link containing relatively few characters that redirects to a longer web link. These links are useful for fitting long URLs into SMS messages.
Text messages can be a great addition to your digital marketing efforts regardless of what business type you have. They serve the unique function of communicating very urgent information in a highly reliable way.
But, there are certain businesses that cannot live without SMS in their marketing strategy:
With SMS, you can deliver timely and personalized messages. Whether you are looking to acquire new customers or engage with existing ones, nothing beats the direct and personal connectivity of SMS. From simple marketing campaigns to personalized customer service notifications or identification authentication, SMS marketing services provide a quick and easy way to add value and deliver a great experience.
There are many different benefits of SMS marketing, and they vary based on the industry you’re in, and how you choose to use it. Here are some of the most common benefits experienced by marketers and business owners who use Bulk Messaging:
The main distinguishing factor here is that engagement among other marketing platforms can be low: billboards, radio ads, even email marketing. You don’t have to worry about engagement with SMS advertising. Your audience is just a text away!
Below are attributes that differentiate SMS advertising from other channels:
Online text messages are delivered to customers almost immediately, even in cellular coverage areas without internet connectivity. Further, once a message is delivered, its recipients are far more likely to view the message.
As other marketing channels become more and more saturated by spammers and your competitors, text inboxes remain relatively quiet. It’s easier to cut through the noise with a text message. Furthermore, there aren’t any spam filters to navigate, which lets you be sure that your message will reach its intended recipient.
Simply put, your messages will be seen by everyone who knows how to use text messaging on their mobile device.
Because texting was originally built for mobile usage, users intuitively understand its benefits and limitations. In addition, the 160-character limit for all text messages ensures a briefness that’s designed for users on the go. Because the messages are short, the user will be more likely to read it.
Virtually all cellphones have texting capability, so almost all adults can be reached by text. Many places still don’t have reliable or fast 3G service, but virtually everywhere has basic cell service. These factors combined mean that texts reach more adults than any other mobile platform.
Unlike older, more traditional forms of advertising, SMS advertising gives businesses a clearer view into the performance of their campaigns. Using coupon codes and link clicks, customer actions can be tracked during nearly every stage of the text campaign. With this data, businesses can track measures like response rate and return on investment.
Integrating SMS Marketing Campaigns with Other Marketing Mediums
To grow the effectiveness of your SMS marketing campaign, seek to grow your subscriber base. While some amount of organic growth is possible through word of mouth and your customers on social media, most subscriber lists see meaningful growth through integration with your other marketing channels.
The most straightforward way to capture phone numbers is to simply ask your customers if they want to join. Provide a short call to action in all your marketing efforts that includes an appropriate incentive.
Many of your most loyal customers already subscribe to your email list, so many of them will naturally want to join your online text-messaging list. When first announcing your SMS marketing campaign, put the call to action above the fold to increase its visibility. Consider implementing a web form so that customers can subscribe by clicking on a link right in the email.
Your followers on social media are definitely active texters and will be interested in your text communications. As with email, you should periodically post reminders on your most active social media platforms.
Even though the audience for most advertisements isn’t concentrated toward your most loyal customers, the number of people reached is much greater. No doubt some of them prefer to engage through texting. A simple on-screen notice or brief mention of your keyword and short code should be sufficient to drive sign-ups.
For most businesses with physical locations, point of sale signage is among the most effective ways to prompt people to sign up to your SMS marketing campaigns. Your keyword and short code are brief enough to fit on menus, flyers, placards, and any other form of in-store or event signage.
By signing up to receive SMS messages when your bills are due or there is a needed action on your account, you can stay on top of your account and stay engaged.
Businesses should use this to engage customers and keep them up-to-date on time-sensitive activities. SMS opt-ins are not only required, but they are a great way to establish the type of relationship you want to have with your customers.
By having your customers opt-in to receiving marketing messages you can reach them at appropriate times for your business. However, be aware that sending a targeted marketing message at the wrong time can turn off your customers quickly.
Business texting allows you the option to send real-time information to your customers, as they need it.
These are helpful to the end user, but you will be reminding them of who you are, so it can double as a marketing campaign.
Salespeople have started to notice that traditional means of sales communication are no longer working as they used to. Phone calls, emails, and other channels are falling by the wayside. However, business text marketing strategies are rising.
More customers than ever before prefer to have their support claims and questions done through SMS marketing services. Since most of the messages for this can be created beforehand, this increases the efficiency for both the company and the customer.
Customer retention marketing and engagement is another recent trend that has begun to rise. Instead of focusing on acquiring new customers, businesses today are shifting their focus toward taking care of the customers they already have.
Business texting is the perfect fit for this recent trend in marketing strategy. By simply sending a targeted bulk messaging ever so often, you can do more to keep your customers engaged than some full-fledged marketing campaigns.
SMS campaigns can be classified by their purpose and their method of engagement. In the majority of campaigns, communication is one-way, but many campaign types can involve collecting subscriber responses, either in aggregate or at the individual level.
Bulk messaging is the first in the types of SMS marketing campaigns you can send. It is a single text message that you can send to your entire customer base, or a group of users, at the same time. It can be scheduled to go out on a specific date and time, but the schedule is the same for everyone. A bulk messaging system is generally the ideal option when you need to engage your entire list with the same message at once.
A One-to-one SMS is the second in the types of SMS marketing campaigns you can send. It is simply a text message that you can send to a single customer. This is usually sent when anything particular is to be communicated with a specific customer.
Recurring bulk SMS campaign is third in the types of SMS marketing campaigns you can send. These are text messages that are sent automatically on a periodic basis. Recurring sending allows you to create and automatically send SMS campaigns scheduled daily, weekly or monthly at a fixed time as defined by you.
With a text-to-collect-information campaign, businesses ask customers to respond with certain information. These campaigns can serve to fill out missing customer information.
In text-for-info campaigns, customers can text a keyword to a five or 6-digit number (SMS short code) to receive information about a business, such as open hours, a link to the website, or a phone number.
In a text-to-win campaign, customers text an SMS short code to enter a contest. Again, customers wouldn’t normally expect to receive ongoing updates after enrolling in a contest, so be sure to include a disclaimer if you plan to contact them again.
Keyword campaigns are the most common SMS marketing campaign type. With custom keywords, brands can create unique opt-ins and custom reply messages. In addition, you can insert a link and direct members straight to your mobile website, donation page, or latest YouTube video.
The redeemable keyword coupon campaign is the most popular SMS marketing campaign type for providing the audience with a discount or special promotion. Just like the keyword campaign, the end user interacts with the campaign via a custom keyword and reply message. With a keyword coupon, you can create a one- time redeemable coupon.
For businesses that have scaled up their databases, sending a standard blast or blast coupled with a coupon is a great way to engage customers. An especially important part of bulk messaging is remarketing, and with the blast campaign type, businesses can do that. A blast is a great way to remind customers of upcoming specials, talk about new products, or even link them to your latest promo video.
With automated responses, you can schedule a message to be automatically delivered minutes, hours, or even days later. Just like a keyword campaign, customers will opt-in and receive the initial reply message. Depending on your needs you can schedule a second or third message to follow depending on your SMS marketing campaign.
Another way to engage customers in new and exciting ways is with marketing automation. For example, marketers can set up a campaign well in advance and use SMS keywords to help their customers find solutions in an efficient manner.
Simply allowing customers to text back HELP or INFO to receive additional information on their problem can make a difference between a satisfied client and a lost sale.
It is very important to know how to do SMS advertising and get the most out of it:
There’s no wrong way to text. But remember that a little bit of propriety goes a long way. Follow these best practices to make the most of your bulk messaging campaign.
The Jordanian consumer’s attitude towards advertising via mobile devices strongly depends on message characteristics. Advertising value and message content have the largest impact on attitude toward advertising via mobile devices.
SMS has been the most successful non-voice service for mobile operators in the history of telecommunications and, as such, has been a key revenue generator in Jordan. The key to the success of SMS has been its simplicity, reach, price, and reliability.
Industry-related reports point to a future in which bulk SMSing volumes and revenue will continue to grow on a global basis for years. Several trends will drive the continued expansion of the service.
Organizations today operate in an environment that is characterized by constant change and an increase in competition because of globalization.
The biggest change in the market place is that consumers have a greater selection with regards to products and services, and those organizations should become more conscious of their advertising efforts. Organizations now view advertising as an investment and tend to value over-communication with consumers.
Mobile communications and its most successful application, short message service (SMS), now allows for the direct and two-way communication between an organization and consumers. This has proven to be an effective form of sales promotion as consumers have their cell phones on them at all times.
Advertising and promotion through mobile phones has been proven to be the best way, taking into consideration the revenue, cost, and profit structures in the overall advertising opportunities.
Now you should have a better idea of what SMS advertising is, and why it is efficient and effective. Here is a quick recap of some of the pros:
While marketers have many innovative options for digital marketing, SMS advertising remains a key part of an effective mobile strategy. No other form of marketing can replace how sending bulk SMS messages allows you to quickly communicate with customers and drive immediate action.
The trust established between the customer and the business, the mutual value it provides, the immediate delivery, and the simplicity of 160-character messages together set SMS marketing apart from other channels and ensure that it will remain a powerful tool for years to come.